When it comes to publishing a book, many writers immediately think of the traditional publishing route. However, independent book publishers (also known as indie publishers) have been gaining traction as an excellent alternative. Unfortunately, there are numerous myths surrounding independent book publishers that may prevent authors from exploring this option. In this article, we’ll debunk 10 of the most common misconceptions about independent book publishers and help you better understand what they offer.
1. Indie Publishers Don’t Offer Professional Quality
One of the most widespread myths about independent book publishers is that they lack the professionalism and high-quality standards of traditional publishing houses. In reality, many indie publishers work with experienced editors, designers, and marketing professionals who ensure the final product meets industry standards. The idea that indie publishers produce lower-quality books is simply unfounded.
2. Indie Publishing is Only for Niche Genres
Some people assume that independent book publishers are only interested in niche genres, such as fantasy, self-help, or poetry. While indie publishers do often focus on particular genres, many are open to a wide range of topics and writing styles. If your book is well-crafted and has a unique angle, chances are an independent publisher will be eager to take it on, regardless of genre.
3. Indie Publishers Don’t Have a Strong Distribution Network
Another misconception is that books published by independent book publishers won’t make it to major bookstores or online platforms. The truth is, many independent publishers have strong distribution networks, working with distributors like Ingram and others to ensure their books are available in brick-and-mortar stores and across various online platforms, including Amazon, Barnes & Noble, and more.
4. Self-Publishing is Just as Good as Indie Publishing
While self-publishing can be a viable option for some authors, it’s not the same as working with an independent book publisher. Self-publishing often involves handling all aspects of the publishing process—editing, design, distribution, and marketing—on your own, which can be overwhelming for first-time authors. Independent publishers, on the other hand, offer the support and expertise of professionals, making the publishing process much smoother.
5. Indie Publishers Don’t Offer Marketing Support
Many writers believe that indie publishers won’t help with book marketing. However, most independent book publishers offer significant marketing assistance, including promotional campaigns, social media outreach, press releases, and more. While the marketing may not be as large-scale as that of traditional publishers, indie publishers still offer valuable support to help books reach their audience.
6. It’s Harder to Get Published by an Independent Publisher
There’s a myth that independent book publishers are harder to get accepted by than traditional publishers. However, indie publishers are often more accessible to emerging authors and are willing to consider unsolicited submissions, unlike some traditional publishing houses. Their more flexible submission processes make it easier for authors to get their work published without the need for an agent or a long wait.
7. Indie Publishers Offer Less Royalties
One common myth is that independent book publishers offer lower royalty rates compared to traditional publishers. In reality, indie publishers often offer higher royalties, sometimes as much as 50% or more of the book’s sales. This is a significant benefit for authors, as they can see more of the profits from their work.
8. Indie Publishers Can’t Compete with Traditional Publishers
Some believe that independent book publishers can’t compete with the resources and reach of traditional publishers. While traditional publishers may have bigger budgets for marketing and distribution, indie publishers are often more agile and creative in promoting their authors. Independent publishers may also offer a more personalized approach, with a stronger focus on the author’s vision and needs.
9. Indie Publishing Means Giving Up Creative Control
Another misconception is that working with an independent publisher means relinquishing creative control. While traditional publishers often have more control over aspects like book cover design and marketing strategies, indie publishers tend to be more collaborative. Authors working with indie publishers often have more say in these decisions, allowing them to maintain a stronger connection to their work.
10. Indie Publishers Don’t Have a Long-Term Vision
Finally, many people think that independent book publishers are only interested in short-term success and don’t have a long-term strategy for their authors. In fact, many indie publishers aim for long-term relationships with authors, helping them build their brand and publish multiple books over time. Independent publishers often take a more personal approach to their authors’ careers, ensuring their work has longevity in the market.
Conclusion
The world of independent book publishing is full of opportunity and potential, but many myths cloud the true value that independent book publishers offer to authors. From providing high-quality publications to offering creative control, the reality of indie publishing is far more positive than many people believe. By breaking free from these misconceptions, authors can make more informed decisions about which publishing route best suits their needs.
