The UK’s dynamic sports betting market is alive with fresh faces in 2025. These brand new betting sites are emerging with cutting-edge platforms, generous bonuses, and a keen understanding of what today’s punters want. While they strive to offer a comprehensive range of sports, some stand out as particularly strong offerings for specific disciplines.
If you’re looking to explore a new bookie, here’s a look at the top sports you can expect to Non GamStop Bookmakers bet on, and where these new sites are often excelling.
1. Football: The Undisputed King
Why it’s a top choice: Football remains the absolute powerhouse of sports betting in the UK. New sites know this and invest heavily in their football offering. You’ll find:
- Immense Market Depth: From the Premier League, Champions League, and European major leagues (La Liga, Serie A, Bundesliga, Ligue 1) to obscure international competitions and lower-tier domestic leagues, the market coverage is vast.
- Diverse Bet Types: Expect a huge array of options beyond just match winner, including goal scorers, Asian handicaps, corners, cards, fouls, player shots on target, and minute markets.
- Advanced Bet Builders: New sites often have sophisticated Bet Builders, allowing you to combine numerous selections from a single game with ease.
- Live Betting Dominance: Football’s fast-paced nature makes it perfect for in-play betting. New platforms excel here with rapid odds updates, detailed match trackers, and often live streaming of matches.
- Football-Specific Promotions: Look for frequent odds boosts, early payout offers (e.g., if your team goes two goals up), and accumulator insurance tailored for football.
New Sites Excelling in Football: BetMGM, Betano, talkSPORT BET, PricedUp, AK Bets, Betarno. These platforms are often designed with football at their core, providing comprehensive coverage and competitive odds.
2. Horse Racing: Deeply Rooted in UK Betting Culture
Why it’s a top choice: Horse racing is intrinsically linked with betting in the UK, boasting a rich history and a dedicated following. New bookies are often keen to prove their mettle in this traditional sport:
- Extensive Race Coverage: From major festivals like Cheltenham and Royal Ascot to daily race meetings across the UK, Ireland, and international tracks.
- Best Odds Guaranteed (BOG): Many new sites offer BOG on UK and Irish racing, ensuring you get the best price if the Starting Price (SP) is higher than your early bet.
- Forecast and Tricast Betting: These exotic bet types, popular with racing enthusiasts, are widely available.
- Racecard Information: Detailed racecards with form, jockey, trainer, and weight information are standard.
- Live Streaming: Many new sites provide live streaming of races once you’ve placed a bet, enhancing the in-play experience.
New Sites Excelling in Horse Racing: AK Bets, BetGoodwin, BetTOM (emphasizing BOG), Fitzdares (known for its racing focus and VIP service).
3. Tennis: Fast-Paced Action for Live Betting
Why it’s a top choice: The continuous nature of tennis, with points, games, and sets, makes it ideal for dynamic live betting.
- Grand Slam & Tour Coverage: All major tournaments (Grand Slams, ATP/WTA Tours) are extensively covered.
- Wide Range of In-Play Markets: Bet on next point winner, next game winner, set scores, total games, and more.
- Fast Odds Updates: New platforms are designed for quick reaction times, crucial in tennis where momentum shifts rapidly.
- Match Visualisations: Detailed graphic match trackers help you follow the action even without live streaming.
New Sites Excelling in Tennis: Betano, Midnite, BetMGM. Their strong in-play platforms are perfectly suited for tennis.
4. Esports: The Growing Frontier
Why it’s a top choice: Esports is a rapidly expanding market, particularly appealing to a younger, tech-savvy demographic. New betting sites are perfectly positioned to capitalize on this:
- Diverse Game Coverage: Bet on popular titles like CS:GO, League of Legends, Dota 2, Valorant, and more.
- Specialized Markets: Beyond match winners, expect markets on map winners, total rounds, specific in-game events (e.g., first blood), and tournament outrights.
- Live Streaming: Often, live streams of major esports tournaments are integrated directly into the betting platform.
- Unique Promotions: Some new sites offer esports-specific free bets or promotions.
New Sites Excelling in Esports: Midnite (originally an esports specialist), CopyBet, Betano, BetMGM.
5. Basketball (NBA & European Leagues): High-Scoring Action
Why it’s a top choice: Basketball offers constant action, high scores, and numerous opportunities for in-play betting.
- NBA Focus: Extensive markets for the NBA, including point spreads, totals, player props (points, assists, rebounds), and quarter/half betting.
- European & International Leagues: Coverage of major European leagues (EuroLeague, ACB) and other global competitions.
- Fast-Paced Live Betting: The constant back-and-forth makes it ideal for in-play wagering, with quick odds adjustments.
New Sites Excelling in Basketball: BetMGM, Betano, and other new sites with a strong global sports focus.
Other Popular Sports to Expect:
- Cricket: Extensive markets for Test matches, ODIs, and T20s, including player props and innings totals.
- Rugby (Union & League): All major domestic and international competitions covered.
- Darts & Snooker: Popular niche sports in the UK with dedicated fan bases, often offering unique betting opportunities.
- Golf: Major tournaments (Majors, Ryder Cup) with outright winner, each-way, and round-by-round markets.
- American Sports (NFL, NHL, MLB): While primarily US-focused, their popularity in the UK ensures strong coverage from new international-facing bookies.
When exploring brand new UK betting sites, always verify their UK Gambling Commission (UKGC) license first. After that, dive into their sports offerings to see if your favourite events are covered with the depth, features, and competitive odds you expect from a top-tier betting experience.
